wasn’t an option anymore. And so, agents had to pivot almost overnight to adapt to the changes.
At first, the hope was that this was temporary. But it has since become apparent that this “new
normal” will stick around for a while. And if you are – or plan to become – an agent, you may be
wondering what you can do to thrive in this current reality and beyond.
Below, we share our expert take on ways to navigate being an agent in the wake of COVID-19.
Put service before sales
Why is that? Recent national surveys show that, during the pandemic, buyers and sellers are relying on real estate agents more than before – and they are prioritizing trusted relationships. And here is what they say they value most: an agent’s guidance. So, to help set yourself up for optimal success, focus on service before sales, and reflect that mindset in your messaging and marketing.
Tie reassurance into
your marketing efforts.
How so? Inform and educate. Nurture a presence on multiple channels – email, social media, blog, and so on. Share pertinent information about the pandemic, the community, and the market. Also, let all your contacts know you are thinking of them during this trying time and are there to help. You can ease concerns and earn goodwill at the same time.
All of this translates into the need for an even more concerted intelligence-gathering process that informs your business strategy and provides useful insights to help you better serve your clients.
So, now is the time to revisit the list of must-have tech tools and decide if you would benefit from investing in additional technology. Specialty tools like video messaging software, CRM, virtual staging services, and 3D virtual tours are just a few of myriad considerations.
Upgrade your expertise
For example, you can attend online webinars or take CE courses if you need continuing education hours. Or consider pursuing a certification or a broker’s license. We offer the broker pre-licensing course online, and our blog “Considering Making the Move From Agent to Broker?” provides a wealth of info on upgrading your license. We also offer an array of online CE courses covering knowledge areas that are critical to your success. Enroll today to continue growing your expertise.