The impact of the coronavirus pandemic continues to unfold daily across the globe, and we must all adapt to the change it brings. Stay-at-home orders and social distancing are the new normal as the battle to defeat COVID-19 goes on. Yet while the changing landscape affects the way that work gets done, professionals in every industry are still moving forward thanks to technology.
The real estate industry already had a bit of a head start when it comes to tech before all of this began. And now, real estate professionals are leaning into those tech tools even more to conduct business. As that trend accelerates, consider the following tips on how you can adapt to the reality at hand and prepare for the “new” future.
The real estate industry already had a bit of a head start when it comes to tech before all of this began. And now, real estate professionals are leaning into those tech tools even more to conduct business. As that trend accelerates, consider the following tips on how you can adapt to the reality at hand and prepare for the “new” future.
With social distancing and limited face-to-face interactions, many people are spending more time on social media than usual. So, the time is right to spruce up your social media game. Polish up your profiles, set yourself up on platforms where you don’t have a presence, and make it a point to actively post. For the latter, do so with a service versus a sales mindset. Also, keep an eye out for questions on local social media channels where you can showcase your neighborhood and real estate expertise. This is the time to shine as a trusted advisor and expert.
Now is also a good time to expand your knowledge and further boost your reputation as a go-to resource. Even if you’ve already completed the required continuing education, there’s nothing that says you can’t get ahead and position yourself for even greater success. And if you need to catch up on CE hours or want to start your licensing course, carving out some of your downtime to do so is a good idea too. In all these instances, the Ben Farmer School of Real Estate is here to help. Our online courses can be taken anytime, anywhere. Just click to browse and sign up.
It’s during times like these that your online presence matters more than ever. To be sure that your website is doing its job in light of the COVID-19 environment, consider pivoting your messaging to be more empathetic, current, and relevant. Improve user engagement if needed through chat, video, or other tools. Post regularly to your blog (or start one) and include resources and tips to help clients and prospects better understand how to navigate these fluid times and how you can help. Use your website to promote content that you provide through other platforms too.
Another tech tool that is good to revisit about now is your customer relationship management software. Be sure to use it to its fullest extent. Let it do the heavy lifting when it comes to reaching out to current and past clients to see how they are doing, to open a dialogue, and to offer to help if they need anything (real estate related or not). If you have not gotten around to integrating your CRM with your website, social media, and the like, do that now. Not using a CRM? What better time than now to research options (also check out our blog “What’s CRM and How It Help Me?”).
Chances are, you already offer some type of digital home tour as part of your marketing efforts. If you’ve not made the leap to 3D or virtual reality tours, though, why not give them a look-see. Also, think about conducting a live-stream open house when it is a workable alternative to a traditional one. Take full advantage of video conferencing tools to stay connected with prospects and clients. And consider doing something fun like hosting virtual coffee hours to help people feel less isolated during the pandemic. The gesture is likely to be remembered well into the future.
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