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What’s CRM Software and How Can It Help You?

12/5/2019

16 Comments

 
One of the things we’ve taken notice of at the Ben Farmer School of Real Estate is that soon-to-be or newly minted agents are often curious about why a real estate CRM is important. Are you among those who have heard mention of customer relationship management software for agents and are wondering what the fuss is all about?
As a long-established real estate school with real-world knowledgeable instructors and staff, we can shed some light on that.
Here is a quick look at some basics of CRM software, and a more detailed look at seven of the ways a CRM platform can benefit you when you start out as well as later down the road.
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So, what’s CRM software, anyway?
Simply put, customer relationship management software is a technology resource that supports your strategy for building and nurturing relationships with prospects and clients. Generally speaking, a CRM is a central repository for business data, a tracking system for interactions with potential and existing clients, and an analytics and reporting tool.
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#1 Corral Your Leads
One of the challenges you’ll face as a real estate agent is organizing leads from scattered sources. With a CRM, you can consolidate info from multiple lead streams into one spot. And a good CRM platform will seamlessly synchronize with other technologies (i.e., websites, email, and social media channels) to allow you to transfer information. That makes it faster and easier to organize data. 

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#2 Manage Client Intel
If you’re using a tool like a spreadsheet to keep up with prospects and clients, you’re limited in how much data you can easily capture and analyze. A CRM system, on the other hand, is designed to let you collect and track all manner of customer data that provides insight into behaviors and needs. It also allows you to slice and dice intel to improve decision making and up your service game. 

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#3 Personalize Your Marketing
CRM software makes it easier for you to sift through contact information, segment based on contact profiles, and then tailor marketing messages accordingly. So, you get to bid cookie-cutter marketing farewell and connect with leads and clients on a deeper level to nurture relationships. You can also automate your marketing campaigns based on triggers within your CRM software. 

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#4 Respond Faster
As an agent, you’re on the move – driving to listing appointments, showing properties, and the like. And so, responding to emails, voice mail, and text messages in a timely fashion can be difficult. With a cloud-based CRM, though, you can access the info you need wherever you are to get back with those who contact you. CRM platforms also allow you to create customized auto-responses to let leads and clients know that you received their message and will be back in touch shortly. 

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#5 Stay on Track
The busier you are, the harder it is to manage things without dropping the ball. A good real estate CRM can help you with that. For example, set automatic reminders for calls to make and follow-up activities to handle. Set your CRM to remind you about special dates – client birthdays, purchase anniversaries, and such – and to send automatic emails. Plus, create automated checklists to help you stay on top of details associated with things like listings, open houses, etc. 

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#6 Boost Your Productivity
Splitting time and attention takes a bite out of efficiency. Therefore, it follows that you can increase efficiency and productivity when you use software that lets you roll multiple activities into one system. The right CRM will integrate with other technology tools that you’re using – lead generation, email marketing, accounting software, and more. So, you can continue to use the tech solutions that work for you while spending less time switching between interfaces and devices. 

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#7 Analyze Business Performance
A robust real estate CRM system – one that provides dashboards and detailed analytics about activities such as marketing, lead generation, and relationship building – helps you identify bottlenecks and other areas for improvement and devise solutions that address performance gaps. That means you can work smarter, not harder with the advantage of real-time data on what’s working and what’s not. 

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Keep in mind: While there are advantages to using CRM software, technology is simply a tool that helps you nurture client relationships. To get the most out of that technology, you need a business approach for managing interactions with potential and existing clients. Coupled with exceptional customer service and in-depth real estate knowledge (check out how the Ben Farmer School of Real Estate can help you gain that), a CRM strategy can help grow your business and your bottom line. 

16 Comments
Agent Success link
8/11/2020 12:48:07 am

The facts have been discussed is really important. Thank you so much for sharing a great post.

Reply
PCS DataBox Solutions link
3/21/2022 10:34:09 am

Databox Solutions offers Customer Relationship Management Software that is a technology to manage company’s relationship with potential customers. Call us!

Reply
Sales Contact Management Software link
4/1/2022 01:57:56 pm

At DataBox Solutions, one of our expertise is designing apps. With this tool, your employees can update files, access tasks, read webmail from the main menu, and input billable time. Know more about CRM Product and Sales Contact Management Software.

Reply
CRM Product link
4/7/2022 10:41:37 am

Today, Databox offers comprehensive Customer Relationship Management Solutions (CRM solutions) that support many industries (Professional Services, Non-Profits, Manufacturing, Retail, Transportation, Financial Services, Consumer Goods, Hospitality).

Reply
Best Appointment Scheduling Software | Appointment Schedule Software link
4/15/2022 11:13:20 am

The best appointment scheduling software refers to the digital platform that facilitates booking and canceling of appointments. This innovative application can be integrated with other CRM software. It also has the capacity to transmit automated notifications ensuring that you don’t miss important meetings with clients.

Reply
Best CRM for Startups link
4/24/2022 01:30:39 pm

The best CRM for startups has the capability to deliver vital insights for informed sales decisions. The system pinpoints lead sources that drive maximum sales. As a result, the startup can allocate more funds and time where it is more advantageous.

Reply
Consumer Goods CRM link
5/19/2022 08:32:06 am

Companies engaged in the consumer products industry need effective Customer Relationship Management. This calls for a complete understanding of the CRM system. The CRM for consumer goods is not just ordinary software. Neither is it an ordinary set of procedures. You can consider it more of a business platform that helps in getting and maintaining the best customers.

Reply
Customer Relationship Management link
6/6/2022 09:14:24 am

We, at Databox Solutions, have the capability to build or improve your customer relationship management platform. In fact, we have an adaptable customer management system that will definitely fit into your company’s operations.

Reply
Online Scheduling Software link
6/10/2022 02:09:05 pm

A Client Management System is a software application that keeps track of individual relationships between a business and each of its customers.

Reply
Customer Relationship Management link
6/15/2022 11:35:17 am

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

Reply
Customer Management Relationship link
6/15/2022 11:40:16 am

A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. Customer management relationship (CMR) is a technology for managing all your company's relationships and interactions with customers and potential customers.

Reply
CRM Customer Relationship Management link
6/15/2022 11:44:21 am

CRM Customer relationship management is a technology for managing all your company's relationships and interactions with customers and potential customers.

Reply
Customer Relationship Management (CRM) link
6/15/2022 11:52:29 am

Customer relationship management (CRM) is a technology for managing all your company's relationships and interactions with customers and potential customers.

Reply
Customer Relationship Management Tools link
6/15/2022 12:00:56 pm

A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.

Reply
Customer Relationship Management CRM link
6/15/2022 12:06:10 pm

Customer Relationship Management CRM lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns.

Reply
Customer Relationship Management Applications link
6/15/2022 12:10:06 pm

Customer relationship management applications is a tool that's designed to help your organization offer your customers a unique and seamless experience, as well as build better relationships by providing a complete picture of all customer interactions

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